From 1987 to 1995, Balmain watches were manufactured under exclusive license by the Swatch Group, which supplied its immense expertise and state-of-the-art watchmaking technology to the brand and the Parisian fashion house founded in 1945 by fashion designer Pierre Balmain who established himself as one of the outstanding figures of Parisian haute couture.  In December 1995, the Swatch Group acquired the exclusive rights to manufacture, market and distribute the brand’s watches throughout the entire world. Today the Swiss watch brand feels at home on the wrists of individuals everywhere who appreciate a seamless combination of elegance and modernity. The Balmain tradition of turning heads and winning hearts lives on, fulfilling dreams of tailor-made time.