SEVENFRIDAY is a global lifestyle brand that creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live everyday like it’s Friday

Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a Life attitude

‘Show me don’t Tell Me’ is our brand tagline: emotional instead of rational, action instead of words, creativity instead of unquestioned standards

Join the community and share the #liveSEVENFRIDAY attitude!

History

SEVENFRIDAY was founded in Zürich, Switzerland, in 2012 by Dan Niederer and Arnaud Duval. SevenFriday watches make a real statement with their unique and iconic designs. Niederer believes that a quality watch can be aesthetically top of the range but at an affordable price.

Founder Dan Niederer calls the decision to start SEVENFRIDAY “stupidity” with a hint of ‘’midlife crisis’’ and a strong whiff of ‘’not being able to work for others anymore,’’ but most importantly, one that allowed him to realize his dreams. Niederer studied law at university, followed by various jobs in the luxury industry in Asia and Australia.

He realized that working for others was not for him and decided to take a leap of faith and create a new brand. With co-founder and designer Arnaud Duval, work on the project started in 2008/2009 while Niederer was living in Bangkok. In 2012, when he moved back to Switzerland, SEVENFRIDAY became his full-time activity. The first SEVENFRIDAY sold in July of the same year. Today over 36,000 watches are sold per year with an impressive global following.

I've just placed my order. When will I receive my watch?

• We will ship your watch within 24 hours. Once your watch is in hands of our shipping company the time until delivery depends on your current location as well as other shipping companies involved. Please check out our shipping page for estimated delivery times for each region.

When will I receive my tracking information?

• You will receive your tracking link after 24 - 48 hours. You should see tracking events within 24-72 hours after your shipment has been processed in our facility.

I sent a email to the customer service. When will I get a reply?

• We try to answer your email as soon as possible, but due to many orders we guarantee a reply between 24-48 hours.

What payment options can I choose on check out?

• Our customers can use Credit/Debit card, Wallets, UPI, EMI on check out.

I've ordered, but I never received my package

• Please contact us if you have any doubts about your order. We can track your order and see where you order is. If for some reason your package did get lost or you have not received your order within 6 weeks, please contact us and we will be happy to send you new products again.

How come my discount code doesn't work?

• Please check your discount code is spelled correctly or if the discount code hasn't expired. If you think your discount code is entered correctly and it simply doesn't work, please contact us by our contact page.

What does 'automatic movement' mean?

• Our automatic watch has a high quality automatic movement mechanism. This means that the watch runs on kinetic energy of the wrist. This doesn’t only look marvelous, but it also means that you will never have to replace the battery! 

How do I wind my automatic Watch?

• To wind your automatic watch your only have to turn the crown back and forth 30 rounds with the crown in its original position. This will give the automatic movement enough energy to start working. Once you wear the watch the automatic movement will gain more kinetic energy and will store some of that kinetic energy in the special built in power reserve.

How often do I need to wind my automatic watch?

• Normally you only have to wind it up once before first usage. If worn for at least 10 hours a day the watch will have enough kinetic energy to keep running. If for you have not worn the watch for a longer period of time and the automatic movement has used up its entire power reserve you will have to wind the automatic movement again before use.

How long does the automatic watch power reserve last?

• If the watch is fully wind up and worn properly for at least a week the full power reserve will easily last the entire night. In our ideal test results the full power reserve could even last from its original 12 hours up to a maximum of 36 hours without any movement. This is after a week "break-in" period of wearing the watch daily.