Tissot SA is a Swiss luxury watchmaker. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. Since 1983, Tissot SA has been a subsidiary of the Swiss Swatch Group.
In 1880, Tissot registered its first logo, following the entry into force of the first Swiss Trademark Protection Act. It then underwent numerous changes, following the evolution of the brand.
By the 1920s, electricity has become part of daily life, but it magnetizes watches and affects their precision.In 1930, to solve this problem, Tissot creates the world’s first non-magnetic wristwatch.