About Us

The A Square Group was founded in the year 2007, and since then the group is dedicated to the Retail and Service of International Luxury products in India.

The group commenced its journey in the retail business ideally 53 years ago in 1967 with the launch of ‘The Kashmir Watch Company’. A Square Group currently boasts of having the retail strength of 8 premium stores in Jaipur under the Brand Name ‘The Watch Factory’& ‘The Optika Bar’ with more in the pipeline. The Watch Factory is Rajasthan’s most prestigious retail outlet of internationally renowned watch brands and accessories of other luxury brands, whereas ‘The Optika Bar’ is an exclusive eyewear store of high end internationally renowned optical brands.

The retail venture of A Square Group commenced with the incorporation of ‘The Watch Factory’, and since then, it has grown from strength to strength, bringing globally renowned brands to the city of Jaipur.

The core businesses of A Square Group include Watch retailing, Sunglasses, Writing Instruments, Crystals & jewelry retailing. Rooted in Jaipur, the group fully utilities the advantage of its exposure to the national market through social media and e-sales and enjoys the privilege of the enormous sales network of most of North India and also well-connected Sales & Service to the other parts of India

With these favorable conditions, A Square Group has become one of the most prominent watches, Eyewear & Jewellery retailers in Rajasthan, carrying more than 60 international brands, including luxury and high-end complicated wristwatch of brand names.

Apart from the 6 multi-brand stores located at the most sensational and prime locations of Jaipur, the A Square Group also provides technical expertise for the service and repair of all high-end luxury Watch Brands at each store. With expert technicians readily available for the advice of care and resolution of issues for these Watches & eyewear Group ensures complete customer satisfaction at each step.

Backed by stunningly stylish infrastructure and pleasantly charming and helpful employees, the group ensures the Customers visit to be an extremely satisfying and memorable one. TheWatch Factory has been successful to gather innumerable admirers’, The Group continues to grow and set new standards for luxury and quality in the retail segment. A Square Group is all geared to expand its success story with the new ventures that are to be launched soon.

The MD and Founder of the Company Mr.Litesh Chandnani is a result-driven self-motivated and resourceful leader with a proven ability to develop and strengthen his team and his business in order to maximize company profitability and efficiency. He is experienced in leading and growing all sectors of a retail business to make it a dynamic and progressive success story. Possessing excellent communication skills and able to establish sustainable and profitable relationships with customers, staff and suppliers across, the young entrepreneur promises to make the A Square Group one of the leading names in the retail industry.